World Blends

Brand Identity • Packaging • Print

MFA Student Project, Tyler School of Art

Art Direction by Kelly Holohan

Photography by Sam Fritch

World Blends explores the flavors of the world through regional spice blends. By focusing on familiar ingredients found in unfamiliar blends, users can try new flavors and built their culinary repertoire.


The first three sets include three spice blends each, highlighting sesame, cumin and cinnamon, respectively. A book accompanies each set and provides information about the key ingredient and the history, ingredients, flavor profile and recommended recipes for each spice blend. Colorful illustrations depicting the ingredients of the blends, as well as common regional dishes provide an inviting visual landscape. The patterning on the packaging references traditional patterns found on textiles and architecture from around the world.