Weckerly's Ice Cream
Brand Identity • Packaging • Merch
Weckerly's makes highly seasonal French-style custard ice cream using ingredients from local farms. We worked together to update their identity and packaging to better reflect their commitment to business transparency and a fun, friendly ice cream experience.
We switched from a white coated-paper pint container to a clear container so customers can not only see the product inside, but so the containers can be recycled or reused.
The ice cream sandwiches are wrapped in a biodegradable wrapper adorned with hand-drawn berries, flowers and bees, a charming reminder of the care behind the selection and use of each ingredient.
Illustrations weave their way through the brand, from social media to merchandise.