Weckerly's Ice Cream
Brand Identity • Packaging
Photography by Andy Satinsky
Weckerly's Ice Cream is run by husband and wife team, Jen and Andy Satinsky. They make highly seasonal French-style custard ice cream using ingredients from local farms. We worked together to update their identity and packaging to better reflect their commitment to business transparency and a magical ice cream experience.
The mark alludes to Weckerly's use of seasonal, wholesome ingredients, represented in a flower.
Clear pint containers and translucent wax paper were chosen for the ice cream packaging to demonstrate their commitment to business transparency.
Their brand was translated to the interior and exterior of their scoop shop through the use of the brand marks, typography and color palette.
Faux transom painting and gold leaf logo by Erin Weckerle.