W.L. Gore & Associates Brand Experience Center
Touch-screen Interactive Design
Motion Graphics Art Direction
Designed at Bluecadet
Motion Design by Devon Burgoyne,
Nick Greenawalt & Siji Chen
Design by Alyssa Hamilton
Art Direction by Alyssa Hamilton & Katie Savage
Content Development by Ksenia Dynkin & Liz Russell
Creative Direction by Bradon Webb
Project Documentation by Dan King
W. L. Gore & Associates is a global materials science company focused on discovery, product innovation, and a commitment to improving lives. To help Gore’s Associates share their company’s rich heritage with partners, customers, and visitors, we designed a comprehensive new spatial and interpretative experience at the company’s headquarters.
From apparel to aerospace, an expansive floor-to-ceiling display of 70 product samples offers a powerful visualization of the scale and scope of Gore’s work. The product wall identifies each industry with capacitive text that, when touched, activates dynamic light trails to highlight related products.
Community & Culture
Gore isn’t just defined by their products, but by their people. To share what makes working at Gore special, we produced four videos that capture the distinct talents and diverse perspectives of Gore Associates. A combination of full-scale video portraits, traditional photography, and dynamic graphics helps visitors feel a personal connection to the company.
The interface was designed so that Associates can easily choose from any of the four videos to play on an overview tour. The attract screen cycles between short previews of each video.
Powers of 10
In the lobby, an ascending arrangement of screens, showing original videos inspired by the classic Eames film “Powers of 10,” hints at the company’s global reach.