Club des Hashischins
Brand Identity • Packaging
MFA Student Project, Tyler School of Art
Art Direction by Kelly Holohan
Photography by Sam Fritch
Club des Hashischins is a concept for a cafe specializing in cannabis-infused coffee. It is named after the original Club de Hashischins, the Parisian group dedicated to the exploration of drug-induced experiences. Founded in the 1840s and located at Hôtel Pimodan, CDH was one part social club, one part science experiment and its main activity included drinking hashish-laced coffee. These meetings were chronicled by the attendees: Théophile Gautier, Charles Baudelaire, Alexandre Dumas, Gérard de Nerval, Victor Hugo, Honoré de Balzac, Eugène Delacriox as well as by Dr. Jacques-Joseph Moreau, a psychiatrist who observed the writers.
Club des Hashischins was created for modern cannabis users who seek an elevated experience. Taking cues from the writings of the original members and the Hôtel Pimodan interior, the identity is moody and sophisticated.
To enhance the sensory experience, special attention was paid to materials and color through the use of matte black coffee bags, shiny metallic details and a green-focused color palette that ranges from citron to hunter.
A custom wallpaper, inspired by the fluttering butterflies in Gautier's writings, was designed for the cafe interior.